Who we are

About Paw Plans

Paw Plans is an independent pet-insurance information and affiliate website created to help UK pet owners compare cover more confidently.

What Paw Plans does

We publish plain-English guides about pet insurance and provide links that can take visitors to third-party comparison services, insurers or insurance intermediaries. Our aim is to make it easier to understand policy types, veterinary-fee limits, excesses, exclusions, waiting periods and the questions worth asking before choosing cover.

Paw Plans does not sell, arrange or administer insurance directly. We do not collect the information used to produce an insurance quotation, and we do not decide whether a provider will offer cover. When you follow a quote or partner link, you leave Paw Plans and use the third party’s website, form and privacy terms.

Who the site is for

The site is written for UK pet owners researching cover for dogs, cats, puppies, rabbits, older pets and other eligible animals. Some pages focus on a particular animal or life stage; others explain policy structures such as lifetime, maximum-benefit, time-limited and accident-only cover.

Insurance needs differ between pets and households. Our guides therefore focus on comparison points rather than declaring that one policy is right for everybody. The cheapest quote may not provide the limits or features a pet owner expects, while a more expensive policy may still contain exclusions that matter.

Our role as an affiliate website

Some links and buttons on Paw Plans are affiliate links. If you use one of those links and later request a quote, buy a policy or complete another qualifying action, we may receive a commission from the third party. You do not pay Paw Plans a separate fee for using the site.

Commercial relationships can affect which services are available through a website, so we do not describe Paw Plans as a whole-of-market service unless a specific comparison partner expressly provides that service. An affiliate relationship is not a personal recommendation or an endorsement that a policy is suitable for you. Our full commercial disclosure is available on the How We Make Money page.

How we approach editorial content

  • One page, one clear subject: each guide is written around a defined pet-insurance question or comparison need.
  • Plain language: we explain technical insurance terms and avoid presenting complex products as simpler than they are.
  • Policy documents come first: insurers can apply different limits, definitions and exclusions, so readers should always check the current policy wording and insurance product information document.
  • No invented claims: we do not publish unsupported savings figures, guaranteed prices or promises that every provider will offer cover.
  • Corrections are welcome: if a page appears inaccurate or out of date, readers can contact us and we will review it.

What Paw Plans does not do

Paw Plans is not an insurer and does not provide personalised financial advice. We cannot tell you which policy to buy, assess whether a policy meets your individual needs, deal with a claim, change an existing policy or resolve a complaint about a provider. Those matters must be handled by the insurer, broker or comparison service responsible for the product.

Where personal advice is required, speak to an appropriately authorised insurance professional. Before buying, check the provider’s regulatory information, policy documents, significant exclusions, excesses and cancellation terms.

Our company details

Paw Plans operates from 90 King Street, Brixham, Devon, TQ5 9TH, United Kingdom. You can email info@pawplans.co.uk or call 0800 080 5220. Our published opening hours are Monday to Saturday, 9am to 9pm.

Contacting us

We welcome questions about the website, editorial corrections, accessibility problems and commercial enquiries. Please do not send sensitive medical records, payment-card details, policy documents or claim information. For questions about a quotation or policy, contact the provider shown on the relevant documents.

Visit the Contact Us page for the quickest ways to reach the Paw Plans team.

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